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Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation

 
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Manage episode 373987202 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
inside-out-how-u-of-u-health-engaged-internal-and-external-audiences-in-the-age-of-disinformation

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 373987202 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
inside-out-how-u-of-u-health-engaged-internal-and-external-audiences-in-the-age-of-disinformation

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.

  continue reading

147 episodes

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