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Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

 
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Manage episode 381053718 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times

Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

  continue reading

148 episodes

Artwork
iconShare
 
Manage episode 381053718 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times

Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

  continue reading

148 episodes

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