A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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Multipotentiality - Linda Reed-Enever
MP3•Episode home
Manage episode 313533310 series 3274557
Content provided by Jay Crisp Crow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Crisp Crow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Even just listening to Linda's DAY might make some of you tired (and Linda admits November is her extra-crazy month) but she thrives on have many projects on the go at once and is most happy when she is moving between projects and back again.
She is the epitome of Multipotentiality.
"The Crisp Takeaways"
* Yum *
Media – We don’t share our story, we don’t go deep enough. And we don’t do it soon enough! Christmas media is already locked in by November.
Marketing – Don’t sell your products, share your expertise. The best day for an entrepreneur to be in Facebook Groups is the Tip Day.. Show people what you know, give value and do it regularly.
Worst Advice Ever – People with the breaching of Terms of Service! When people try sneak around the rules on Facebook and Google by selling from your personal profile. Don't. Do. It.
Stop trying to find the easy way – it doesn’t actually exist so just stay the course and do what you need to do to move your business forward.
“There is no beating the algorithm!”
Tell your story, tell it well, tell it not to sell. Instead focus on sharing your expertise and the why behind your business – because that’s what will get you in the media!
“It might seem like I’ve done lots of things, had a diverse career and have my finger in many pies – but everything I do comes back to telling stories.”
56 episodes
MP3•Episode home
Manage episode 313533310 series 3274557
Content provided by Jay Crisp Crow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Crisp Crow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Even just listening to Linda's DAY might make some of you tired (and Linda admits November is her extra-crazy month) but she thrives on have many projects on the go at once and is most happy when she is moving between projects and back again.
She is the epitome of Multipotentiality.
"The Crisp Takeaways"
* Yum *
Media – We don’t share our story, we don’t go deep enough. And we don’t do it soon enough! Christmas media is already locked in by November.
Marketing – Don’t sell your products, share your expertise. The best day for an entrepreneur to be in Facebook Groups is the Tip Day.. Show people what you know, give value and do it regularly.
Worst Advice Ever – People with the breaching of Terms of Service! When people try sneak around the rules on Facebook and Google by selling from your personal profile. Don't. Do. It.
Stop trying to find the easy way – it doesn’t actually exist so just stay the course and do what you need to do to move your business forward.
“There is no beating the algorithm!”
Tell your story, tell it well, tell it not to sell. Instead focus on sharing your expertise and the why behind your business – because that’s what will get you in the media!
“It might seem like I’ve done lots of things, had a diverse career and have my finger in many pies – but everything I do comes back to telling stories.”
56 episodes
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