How do you create brand awareness through storytelling for a low-interest product?

Social Media Sucks

Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do it?

Casper Neumann Svanemose, Marketing Director at Continental lets us in the front seat of how an automotive company does purpose-driven marketing.

Other pit stops on the podcast:

• How you work with storylines
• A thousand puns about hats
• What curiosity does to a marketer
• The BTS story of the campaign “Share the Road”
• What safety is for drivers and cyclists
• Creating empathy so the SoMe comments explode

Enjoy the ride and thank you for listening to the Social Media Sucks podcast 🎧

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media news): https://bit.ly/3I68D6g