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Lessons learned when marketing & sales went digital w/ Henrik Spandet
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Manage episode 342480663 series 2438733
Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
- Learn what a multi-brand environment is
- Hear how you effectively enter a new market
- Discover the interplay between physical and online stores
- Use social media as a sales tool
- Tap into showrooming and webrooming
- Gain some insights into Omni-channel
- Bring knowledge from an expert into your business
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
76 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 09, 2024 10:29 ()
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 342480663 series 2438733
Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
- Learn what a multi-brand environment is
- Hear how you effectively enter a new market
- Discover the interplay between physical and online stores
- Use social media as a sales tool
- Tap into showrooming and webrooming
- Gain some insights into Omni-channel
- Bring knowledge from an expert into your business
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
76 episodes
All episodes
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