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Lessons learned when marketing & sales went digital w/ Henrik Spandet
Manage episode 342480663 series 2438733
Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
- Learn what a multi-brand environment is
- Hear how you effectively enter a new market
- Discover the interplay between physical and online stores
- Use social media as a sales tool
- Tap into showrooming and webrooming
- Gain some insights into Omni-channel
- Bring knowledge from an expert into your business
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
76 episodes
Manage episode 342480663 series 2438733
Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
- Learn what a multi-brand environment is
- Hear how you effectively enter a new market
- Discover the interplay between physical and online stores
- Use social media as a sales tool
- Tap into showrooming and webrooming
- Gain some insights into Omni-channel
- Bring knowledge from an expert into your business
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
76 episodes
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