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Lessons learned when marketing & sales went digital w/ Henrik Spandet

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Content provided by Kubbco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.

Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.

Give this episode a listen if you want to

  • Learn what a multi-brand environment is
  • Hear how you effectively enter a new market
  • Discover the interplay between physical and online stores
  • Use social media as a sales tool
  • Tap into showrooming and webrooming
  • Gain some insights into Omni-channel
  • Bring knowledge from an expert into your business

Thank you for listening to the Social Media Sucks podcast 🎧

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media news): https://bit.ly/3I68D6g

  continue reading

76 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 09, 2024 10:29 (1M ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 342480663 series 2438733
Content provided by Kubbco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.

Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.

Give this episode a listen if you want to

  • Learn what a multi-brand environment is
  • Hear how you effectively enter a new market
  • Discover the interplay between physical and online stores
  • Use social media as a sales tool
  • Tap into showrooming and webrooming
  • Gain some insights into Omni-channel
  • Bring knowledge from an expert into your business

Thank you for listening to the Social Media Sucks podcast 🎧

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media news): https://bit.ly/3I68D6g

  continue reading

76 episodes

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