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Episode 80 - Why Coke Really Shut Down Honest Tea

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Manage episode 344236438 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Many in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

  continue reading

124 episodes

Artwork
iconShare
 
Manage episode 344236438 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Many in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

  continue reading

124 episodes

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