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Episode 82 - Liquid Death - The Latest Skate Ramp Winner
Manage episode 347070339 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Liquid Death is the latest CPG case everyone is talking about. Not simply because of the massive fundraising but also the actual topline growth. The question is, can you lean on branding as the primary launch attribute? Is this something you can only pull off in categories like water? And will LD stay at scale, or was it simply a well-executed advertising stunt? My thoughts on this episode.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
124 episodes
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Manage episode 347070339 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Liquid Death is the latest CPG case everyone is talking about. Not simply because of the massive fundraising but also the actual topline growth. The question is, can you lean on branding as the primary launch attribute? Is this something you can only pull off in categories like water? And will LD stay at scale, or was it simply a well-executed advertising stunt? My thoughts on this episode.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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Similar to Startup Confidential
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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…
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