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Episode 89 - Boba Tea - Trend or Fad?

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Manage episode 356670068 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Trend content is not my focus. However, this Boba tea thing just tickles my brain too much. The explosion in this foodservice category occurred during the pandemic and continues to this day. It's a perfect case to explore the difference between a "fad" and a "trend." I also wrestle with the issues behind the formation of new beverage categories, using bottled, RTD Boba tea as my foil. Hope you enjoy.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 356670068 series 2542959
Content provided by Dr. James F. Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James F. Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Trend content is not my focus. However, this Boba tea thing just tickles my brain too much. The explosion in this foodservice category occurred during the pandemic and continues to this day. It's a perfect case to explore the difference between a "fad" and a "trend." I also wrestle with the issues behind the formation of new beverage categories, using bottled, RTD Boba tea as my foil. Hope you enjoy.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

  continue reading

129 episodes

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