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Entertainment is like food for the brain. It is the window to culture and a great way to understand the world around us. The internet has changed what it means to be an entertainer, creating new storytellers with millions of fans. It has spawned a new breed, the story sellers, those behind the scenes creating the business for this ecosystem. They work with brands, platforms and channels who are keen to capitalize on an audience hungrier than ever for more stories. Join Vineet Kanabar as he has a ringside view of how stories are told and sold. He brings you creators, artists, executives and marketeers for a freewheeling conversation around the business of entertainment. Tune in to Story Tellers and Story Sellers for personal stories, analysis and criticism every Thursday on the IVM Podcast Network or wherever you find your podcast from.