Go offline with the Player FM app!
Episode 115 - Tender Wings of Desire: A Colonel Sanders Novella by Catherine Kovach for KFC/Yum! Brands
Manage episode 297725238 series 2952690
It's 2017. Mother's Day is coming up. You need to sell more fried chicken than ever before.
You are graced with sudden divine inspiration: "What if...what if I hire a ghost writer to create a novella where Colonel Sanders is the sexy love interest and sell it with the buckets of chicken!?"
Unbelievably, this is indeed the world we live in - Yum! Brands really did this for KFC in 2017. Even more unfathomably, this ghost written corporate marketing scheme of a book was just about as satisfying as KFC's primary output.
194 episodes
Manage episode 297725238 series 2952690
It's 2017. Mother's Day is coming up. You need to sell more fried chicken than ever before.
You are graced with sudden divine inspiration: "What if...what if I hire a ghost writer to create a novella where Colonel Sanders is the sexy love interest and sell it with the buckets of chicken!?"
Unbelievably, this is indeed the world we live in - Yum! Brands really did this for KFC in 2017. Even more unfathomably, this ghost written corporate marketing scheme of a book was just about as satisfying as KFC's primary output.
194 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.