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Ari Murray’s Seasonal Drop Strategy for eCommerce Brands
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Ari Murray, VP of Growth at Sharma Brands lays out the perfect seasonal drop strategy for DTC eCommerce merchants. In this episode, we break down the entire framework that she’s used with numerous Shopify brands, how to orchestrate across email/SMS, paid ads, and even order tracking pages, how brands like Rhode Skin and Liquid Death are crushing seasonal drops, and much more.
We also talk about consumer psychology, the power of using intelligent upsells in your side cart, what’s in Ari’s tech stack (hint: Klaviyo, Rebuy, Postscript, Unbounce, and Wonderment made the list), and how seasonal drops can work for any brand.
If you’re looking to turn your transactional email and SMS into a retention powerhouse, then you need Wonderment. Improve customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out wonderment.com today.
Watch the video format of today’s episode here
Follow Blake
https://hubs.ly/Q01nwpVn0 - LinkedIn
https://hubs.ly/Q01nwpgB0 - Twitter
Connect with Ari:
https://www.linkedin.com/in/arimurray/
https://twitter.com/arihappywick
Subscribe to Ari’s Newsletter Go-To-Millions: https://workweek.com/discover-newsletters/go-to-millions/
Time Stamps for the impatient
1:04 - Who is Ari Murray?
3:15 - How do you time a seasonal drop strategy?
5:07 - How do you decide what kind of product to release for a seasonal drop?
7:11 - The seasonal drop strategy
10:00 - Side cart, post-purchase and tracking page upsell strategy
11:19 - What to do if you need to ramp up sales velocity post-launch
13:04 - Should you discount seasonal drops?
14:45 - How can we offload seasonal drop inventory after the sales cycle
16:48 - How to run paid media around a seasonal drop
19:14 - what are some of the tools that are powering Ari’s seasonal drop strategy?
20:50 - How to use an order tracking page to cross-promote a seasonal drop
21:52 - Are seasonal drops for every brand? Or do they only work for some verticals?
24:13 Which DTC brands are crushing seasonal drops? -Hailey Beiber’s Rhode Skin
26:00 - Which DTC brands are crushing seasonal drops? - Liquid Death Martha Stewart Candle.
27:40 - What’s in Ari Murray’s BFCM shopping cart?
31:19 - Blake's TLDR recap
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