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The “Big 3” Conversion Rate Optimization (CRO) Framework for DTC eCommerce and Customer Retention
Manage episode 347374305 series 3406228
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A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated.
Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again.
Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology.
This is a must-listen for anyone looking to improve their eCommerce website experience.
If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out www.wonderment.com today.
Watch the video format of today's episode here.
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