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#68: The Premium Product Conundrum
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How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 342343400 series 2867729
How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 episodes
All episodes
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