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Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#158: The Evolution of Testing & Optimization: Looking Back and Looking Forward with Ton Wesseling
Manage episode 282079283 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample ratio mismatch checking! Bayesian approaches!) of experimentation? Quite a bit, if we pull in an industry veteran and pragmatic thinker like Ton Wesseling from Online Dialogue! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
253 episodes
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Manage episode 282079283 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample ratio mismatch checking! Bayesian approaches!) of experimentation? Quite a bit, if we pull in an industry veteran and pragmatic thinker like Ton Wesseling from Online Dialogue! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
253 episodes
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Similar to The Analytics Power Hour
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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