Ep. 40: Mejuri's data-driven approach to managing inventory as an omnichannel, emerging direct-to-consumer brand with Katie Sellers, Director of Finance at Mejuri

The Backbone: a journey inside finance at a startup

Katie Sellers, Director of Finance at Mejuri

I chat with Katie about:

1. Her journey into tech after starting her career at EY and then you working on HP’s separation into 2 public companies in the Bay Area. From there Katie’s move back to Toronto to join Coinsquare as the Director of FP&A, before taking on her current role as the finance leader at Mejuri an emerging direct to consumer brand.
2. Mejuri — what does the company do and what is it all about.
3. The challenges of forecasting unpredictable revenue streams as a direct to consumer brand, including how to think about customer acquisition cost and measuring lifetime value of the customer.
4. Mejuri’s data driven approach for forecasting demand and managing inventory levels and the key metrics she’s always monitoring as the finance leader of an omnichannel DTC brand.
5. The importance of the finance function at emerging direct to consumer companies and what makes a great finance leader in companies like this.

We close things off with a quickfire round:

• Your go to online resource for all things startup finance related
• Your favourite productivity hack
• Tech jargon that makes you cringe
• The best advise you’ve received
• One thing you don’t leave the office before finishing

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