It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep. 65: The right time for SMB SaaS companies to move upmarket featuring Ivan Makarov, VP Finance at Webflow
Manage episode 291071710 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ivan Makarov, VP Finance at Webflow
Ivan is an experienced finance executive with over 15 years of professional experience in the internet industry building finance teams and functions inside global tech companies. He has served as a VP Finance for SmugMug and Flickr for a period of 8 years, prior to joining Webflow.
At Webflow, Ivan leads all of the accounting, financial planning, business operations, legal, corporate and tax compliance.
I chat with Ivan about:
- His career journey from PwC to SmugMug, the acquisition of Flickr and then joining Webflow.
- Webflow — what company does and what its all about.
- How finance leaders should think about pricing models that are trial-based vs freemium for SMBs and the metrics to optimize for in each.
- When you should consider moving upmarket as a SaaS company focused on the SMB market and what considerations you have to make as the finance leader to prepare for that change.
- The biggest misconception about the finance function within growth-stage software companies like Webflow.
69 episodes
Share
Manage episode 291071710 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ivan Makarov, VP Finance at Webflow
Ivan is an experienced finance executive with over 15 years of professional experience in the internet industry building finance teams and functions inside global tech companies. He has served as a VP Finance for SmugMug and Flickr for a period of 8 years, prior to joining Webflow.
At Webflow, Ivan leads all of the accounting, financial planning, business operations, legal, corporate and tax compliance.
I chat with Ivan about:
- His career journey from PwC to SmugMug, the acquisition of Flickr and then joining Webflow.
- Webflow — what company does and what its all about.
- How finance leaders should think about pricing models that are trial-based vs freemium for SMBs and the metrics to optimize for in each.
- When you should consider moving upmarket as a SaaS company focused on the SMB market and what considerations you have to make as the finance leader to prepare for that change.
- The biggest misconception about the finance function within growth-stage software companies like Webflow.
69 episodes
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Similar to The Backbone: a journey inside finance at a startup
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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