The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs
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Manage episode 216777091 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
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69 episodes
MP3•Episode home
Manage episode 216777091 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
…
continue reading
69 episodes
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