Building Bar Patron Loyalty & Engagement: Mindset & Marketing Strategies for Bar Owners

The Bar Business Podcast: Smart Hospitality & Marketing Secrets For Bar & Pub Owners

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Ever wondered what truly draws a crowd to their local watering hole? It's not just the promise of a cold beer or a fancy cocktail. Today's episode serves up a refreshing take on the allure of bars, tapping into the human need for community, belonging, and yes, sometimes an antidote to loneliness. We're not just quenching thirsts; we're fostering connections, and I'm here to reveal how understanding these profound motivations can revolutionize your bar's marketing tactics. By sculpting guest avatars that mirror our bar's ethos, we're not just selling drinks – we're curating experiences that resonate on a deeper level.
The heart of any bar beats strongest in its patrons, and this episode guides you through the process of distilling your ideal customer from the diverse crowd. It might seem counterintuitive, but we'll start by listing everything our bar isn't, shedding light on the essence of our unique appeal. Whether it's darts over pool or craft brews over cocktails, recognizing our specialties and the psychological intricacies that attract our clientele is key. We'll dissect the magnetic draw of our location, the specialty events that keep our calendar full, and the sometimes overlooked desire for social engagement that our bars satisfy.
Together, we'll explore a free workbook to define your bar's mission, vision and core values and create marketing campaigns that speak directly to each segment of your audience, like crafting the perfect haven for the hardworking blue-collar crowd. Join me, and let's raise the bar on what it means to run a successful, guest-centric establishment.

Learn More:
The Bar Business Podcast Website
Schedule a Strategy Session
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'
Bar Business Nation Facebook Group
Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.
A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

Chapters

1. Intro (00:00:00)

2. What Attracts Guests to your Bar? (00:04:12)

3. Leveraging your Knowledge to Create Guest Avatars (00:15:45)

4. Tying in Your Culture (00:22:34)

5. Final Thoughts (00:30:37)