Leveraging Digital Marketing for Bar Owners with Shawn Walchef

The Bar Business Podcast: Smart Hospitality & Marketing Secrets For Bar & Pub Owners

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Shawn Walchef from Cali BBQ Media shares his journey with us, from taking over a humble breakfast concept in 2008 and turning it into a family-friendly bar to becoming a digital marketing thought leader in the hospitality industry. Shawn unveils the secrets to overcoming public speaking fears and effectively utilizing free digital platforms like YouTube, Instagram, and TikTok to tell compelling stories that resonate with customers. His insights into the importance of continuous improvement in digital marketing and the power of storytelling will leave you inspired and ready to take your bar business to the next level.
Shawn delves into the concept of digital playgrounds, likening social media platforms to playground equipment and addressing the initial awkwardness that many face when creating content. With personal anecdotes of building a media company from scratch, Shawn demonstrates how dedication and persistence can lead to successful outcomes, even with limited resources. You'll discover why consistent content creation is crucial and how quality content can emerge from a blend of quantity, speed, and consistency. This episode is a masterclass in leveraging digital communication for business success while maintaining authenticity and a strong hospitality mindset.
Shawn discusses the human element of online communication and the integration of technology into bar operations. Learn about tools like Marqii and Ovation for managing reviews and feedback, and the benefits of adopting advanced systems like Toast. By sharing personal stories and the evolution of his business, Shawn emphasizes the significance of authenticity in storytelling. Whether you're a bar owner, consultant, or industry supporter, this episode is packed with valuable insights to help you thrive in the digital age.
Contact Shawn:
Cali BBQ Media Instagram
Shawn's LinkedIn
Cali BBQ Media Website

Learn More:
The Bar Business Podcast Website
Schedule a Strategy Session
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'
Bar Business Nation Facebook Group
Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.
A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

Chapters

1. Bar Business Podcast (00:00:00)

2. Leveraging Digital Communication for Success (00:13:19)

3. Humanizing Online Communication in Hospitality (00:22:58)

4. Embracing Technology for Bar Business (00:28:33)

5. The Power of Sharing Stories (00:40:45)

6. Building Bar Business Community Online (00:46:08)