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Creating Irresistible Visual Narratives for Your Bar Brand
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Raise your glasses high—our 50th edition of the Bar Business Podcast is here, and it's a milestone worth celebrating! With heartfelt appreciation for your unwavering support, I'm dishing out a masterclass on snapping professional-quality photos and videos with just the smartphone in your pocket. Imagine transforming your bar's online allure with captivating visuals that beckon potential patrons to your doorstep. This episode is your VIP pass to marketing success, as I reveal how to harness the power of food and drink photography to skyrocket your establishment's digital appeal.
Picture-perfect burgers and glistening cocktails that leap off the screen don't happen by accident. This week, we're peeling back the curtain on the simplicity and precision behind those irresistible food shots. I'll show you how to set up for the ultimate capture, from employing the rule of thirds to selecting angles that seduce the eye. We'll shine a light on lighting, your behind-the-scenes hero, and its role in giving your shots a professional edge. For every bar owner who's ever wanted to convert "likes" into "walk-ins," the inside scoop on how to make every pixel count awaits right here.
Ready to elevate your food and drink snapshots from the mundane to the magnificent? I'm spilling the trade secrets that keep your vegetables looking lively and your drinks bubbling with charm—like why a pinch of salt could be your photography game-changer. And when we switch focus to bar marketing visuals, remember that the devil is in the details, from the strategic placement of your bottles to the energy beaming from your videos. Whether you're capturing the calm before the storm or the peak hour hustle, learn to craft scenes that narrate your bar's story, one frame at a time. Join me, and let's raise the bar—together!
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Welcome to the Bar Business Podcast, the ultimate resource for bar owners looking to elevate their businesses to the next level. Our podcast is packed with valuable insights, expert advice, and inspiring stories from successful bar owners and industry professionals. Tune in to learn everything from how to craft the perfect cocktail menu to how to manage your staff effectively. Our mission is to help you thrive in the competitive bar industry and achieve your business goals.
Special thank you to our benchmarking data partner Starfish. Starfish works with your bookkeeping software by using AI to help you make smart data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
For more information on how to spend less time working in your bar and more time working on your bar:
The Bar Business Podcast Website
Schedule a Strategy Session
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'
Bar Business Nation Facebook Group
Chapters
1. Intro (00:00:00)
2. Food and Drink Photography (00:04:36)
3. Photographing your Bar (00:26:30)
4. Producing Videos (00:30:39)
5. Final Thoughts (00:36:49)
67 episodes
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