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How to Create a World-Class Monetization Strategy for Your Mobile Games
Manage episode 359989842 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
Episode resources:
Episode resources:
- Jonathan Fishman on LinkedIn
- Phil Suh on LinkedIn
- Jeffrey Carlson on LinkedIn
- Zynga Website
- mavens, a Zynga Company Website
- Chartboost Website
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
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Manage episode 359989842 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
Episode resources:
Episode resources:
- Jonathan Fishman on LinkedIn
- Phil Suh on LinkedIn
- Jeffrey Carlson on LinkedIn
- Zynga Website
- mavens, a Zynga Company Website
- Chartboost Website
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
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Similar to The Business of Fun
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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…
continue reading
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