How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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How to Create a World-Class Monetization Strategy for Your Mobile Games
MP3•Episode home
Manage episode 359989842 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
Episode resources:
Episode resources:
- Jonathan Fishman on LinkedIn
- Phil Suh on LinkedIn
- Jeffrey Carlson on LinkedIn
- Zynga Website
- mavens, a Zynga Company Website
- Chartboost Website
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
MP3•Episode home
Manage episode 359989842 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
Episode resources:
Episode resources:
- Jonathan Fishman on LinkedIn
- Phil Suh on LinkedIn
- Jeffrey Carlson on LinkedIn
- Zynga Website
- mavens, a Zynga Company Website
- Chartboost Website
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
All episodes
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