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How to Improve Customer Experience at a Fast Food Restaurant with Fernando Machado of Burger King
Manage episode 231677447 series 1280819
Content provided by Jeanne Bliss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeanne Bliss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“The expectations of people, thanks to technology, are different. You want it now, you want it fast, you want good service, you want it with no friction,” says Fernando Machado, Global Chief Marketing Officer at Burger King, in regards to the company’s transformation to improve its guest experience and meet customer needs. In this episode, Fernando, an extremely successful marketer who's been featured in Adweek and Forbes, shares how he works closely with operations and the franchise owners to make great CX come to life.
247 episodes
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Manage episode 231677447 series 1280819
Content provided by Jeanne Bliss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeanne Bliss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“The expectations of people, thanks to technology, are different. You want it now, you want it fast, you want good service, you want it with no friction,” says Fernando Machado, Global Chief Marketing Officer at Burger King, in regards to the company’s transformation to improve its guest experience and meet customer needs. In this episode, Fernando, an extremely successful marketer who's been featured in Adweek and Forbes, shares how he works closely with operations and the franchise owners to make great CX come to life.
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Similar to The Chief Customer Officer Human Duct Tape Show
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
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continue reading
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