The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)

The Claw

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8M ago 29:04

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"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

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104 episodes

#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand