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The Claw Podcast | The 7 Steps of the Customer Journey (with Stephanie Nivinskus)

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Manage episode 378800573 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 378800573 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodes

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