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The Claw Podcast | Pursuing Earned Media the Right Way (with Mickie Kennedy)
Manage episode 379508526 series 1358995
Earned media, it's a useful thing.
It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."
"It works like a referral in a way."
Useful - but resource-intensive, slow to build, and inherently unpredictable.
This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.
To connect with Eric, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
104 episodes
Manage episode 379508526 series 1358995
Earned media, it's a useful thing.
It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."
"It works like a referral in a way."
Useful - but resource-intensive, slow to build, and inherently unpredictable.
This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.
To connect with Eric, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
104 episodes
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