Amplifying Your Fundraising Efforts with Sally Williams, Founder and President of Mission Meow

The Community Cats Podcast

“There are so many possibilities for organizations where this money could go."

This episode is sponsored in part by TervaPet, Doobert.com, and Maddie's Fund.

In this episode, Stacy talks with Sally Williams, the founder, and president of Mission Meow and former guest of the show (CCP Episodes 104 and 324). Sally was also the founder and executive director of the now-retired Brodie Fund, an organization that raised money to provide financial assistance to families with pets fighting cancer.

Sally reflects on her time with the Brodie Fund and the difficult decision to close the organization. She celebrates the organization’s accomplishments, which included over 70 grants and over $200,000 distributed, and explains how it inspired her to found Mission Meow.

Mission Meow works to increase the level of charitable donations for small feline-centric nonprofits, including TNR groups, to help create meaningful change for cats in need. Sally describes the specifics of this program, which entails recruiting businesses for quarterly donations and then distributing these funds to a different nonprofit each month. She also explores some of the challenges and aspirations for Mission Meow.

To learn more about Mission Meow, visit their website.

The following organizations/programs were also mentioned during this episode:

• Charity Navigator
• Community Cats Grants
• GuideStar