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"Talking to everyone is talking to no one."
Manage episode 379197669 series 3377254
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Want to unlock the secrets to attracting your ideal clients and running a successful salon? Get ready for a deep dive into our real-life stories and experiences in the salon business, from navigating bookings and marketing strategies, to the importance of creating a space aligned with your clientele.
We're pulling back the curtain on our eight-year journey to understanding our ideal client - an enlightening process filled with trial, error, and invaluable learning. We'll share how our clientele has evolved over the years and how clarity on who we want to serve has transformed our business. You'll get an insider's view on creating captivating content, attracting and marketing to your ideal clients, and visualising your client within the salon space - all crucial elements in running a successful salon. So whether you're new to the industry or a seasoned pro, join us for an episode packed with nuggets of wisdom and actionable insights.
To follow our journey:
Instagram @aheadhair_
@the_conscious_salon
This podcast has been produced and edited by Snappystreet Creative
Chapters
1. Importance of Deposits in Salon Bookings (00:00:00)
2. Marketing to Ideal Clients (00:13:53)
3. Identifying and Marketing to Ideal Clients (00:26:29)
102 episodes
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