Brand Revival with Eagle Foods' Cindy Blum

The CPG Guys

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods.
Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/
Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/
Follow Eagle Foods online at: https://www.eaglefoods.com/
Cindy answers these questions:

1. Can you share some highlights of your journey to becoming the VP of Marketing at Eagle Family Foods?
2. What unique challenges do you face in marketing food products compared to other industries?
3. How do you incorporate customer insights & feedback into its marketing strategies?
4. How do you balance traditional marketing methods with digital strategies in building strategy?
5. Can you share any recent upcoming product launches or marketing initiatives that you are excited about?
6. What are some of the biggest lessons you’ve learned throughout your career in marketing?
7. How do you foster creativity and innovation within the marketing team at Eagle Family Foods?
8. How do you think differently from working on category leading brands to challenger brands that you are trying to reignite?

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