Media Spend Management with MIO Marketplaces' Sean Halter

The CPG Guys

The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace, your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found on all major podcast platforms.
Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/
Follow MIO marketplace on LinkedIn at: https://miomarketplace.com/
Sean answers these questions:
1. Sean, so let’s dig into your background - take us from the early days of radio media sales to founding Mio marketplace.
2. So youconnex clearly is an agency focused on developing content and media execution. Give us examples of work done and order of magnitude of how long each effort takes.
3. Mio marketplace is your latest venture. You call it a toolkit for agencies and brands. What’s in the toolkit - give us details of why agencies and brands should be using it.
4. On miobites Sundays you’ve referred to ‘campire’ as a concept for CMO’s, brand VP’s, agencies to connect and develop brand equity. What is this concept?
5. Take us through the various pieces of a marketing mix model and how both companies and capabilities will deliver against the different elements.
6. RMNs - hot hot hot today How are you working with RMN’s - should they be on Mio marketplace and why?
7. Why is content the most impportant part of marketing and how does it influence upper funnel through the funnel to close the deal with consumers? Both you and I heard Gary Vee echo this loudly at possible.
8. The last question on the cpgguys is called fast forward - give us your take on how the media landscape transforms next few years and what should brands anticipate?
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