Ep 7: "Go Niche to Go Big' - How to Engage True Followers.' with Em Rusciano

The Creative Coach with Dan Brophy

My guest this week is Em Rusciano, who some of you may know as a top-rating breakfast radio host, a stand up comedian, singer, author, one time Australian Idol contestant and champion of all that is camp and glitter-encrusted.

Em and I go a long way back- like ‘90s' "a long way back" and when I first thought about doing a podcast, she was one of the first people I couldn’t wait to talk to because she is the living embodiment of so many of the ideals that I’m hoping to champion with this podcast.

In this episode we talk about:

- Building your audience by getting really specific with who you are targeting and speaking directly to them;

- Growing a viewership & fanbase online and then taking them with you to other projects.

- The lack of self-censoring that has allowed her to move through so many mediums without hesitation around being the best at anything, but just to try it to see what sticks.

It just so happens almost everything Em has put out there in the last couple of years have stuck.

This is a great episode for those looking to shake things up and experiment with different outputs - and it doesn’t have to be performative like Em.

You may use this inspiration as an excuse to pick up an instrument, learn a language, start a blog or go to a ceramics class. As Snoop Dog says: “Ain’t nothin to it, but to DO IT.

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