The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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State Secrets: Inside The Making Of The Electric State


1 The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04
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Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…
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Content provided by CRO.CAFE / Guido X Jansen and Guido X Jansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CRO.CAFE / Guido X Jansen and Guido X Jansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!
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81 episodes
Mark all (un)played …
Manage series 2805282
Content provided by CRO.CAFE / Guido X Jansen and Guido X Jansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CRO.CAFE / Guido X Jansen and Guido X Jansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!
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81 episodes
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×Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of In-Person Networking (14:32) - Preparing for the Event (18:15) - Final Thoughts and Farewell…
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath

1 Educating your CRO clients & hiring for your CRO agency 35:11
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Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook

1 How to craft copy on the PDP to convert more first-time buyers 43:04
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Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat

1 Understand your products first before optimizing 46:29
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Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson
Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa

1 Friction and Momentum in Brazil vs EU vs USA 57:58
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Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira
Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee

1 How you can practically optimize your forms 1:16:31
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Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas
Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis

1 CRO Automation & building your (de)centralized CRO team 31:56
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Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen
Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt
Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders
Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder

1 Localizing translations for international audiences 28:47
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Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez
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1 Visitor and customer survey insights for high-impact CRO 42:19
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Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page
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1 Experimentation values & culture at scale: Linkedin 57:04
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Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk
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1 Supercharging the customer journey with analytics data 41:52
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Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen
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1 Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31
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Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani
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1 Where to start when the company needs CRO, but doesn't know they do. 28:16
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Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia
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1 Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23
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Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat
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1 Using text messages to improve conversions and retention 42:37
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Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz
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1 Bayesian expected loss: Telling a complete story with data 46:39
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Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali
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1 Experience as UX designer in a very data driven company (Booking.com) 36:55
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Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz
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1 CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29
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Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan
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1 Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43
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Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Guest: Abi Hough URL: https://www.cro.cafe/guest/abi-hough
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Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar
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1 Browsers, cookies & server-side testing with SiteSpect 40:42
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Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk
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1 Optimizing the user experience for an art shop/marketplace 32:13
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Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg
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