Erin Richmond: Building a High-Performance Marketing Mix

The Dealer Playbook

Erin Richmond is the Chief Revenue Officer of sMedia, a digital advertising and marketing agency in the automotive industry. With years of experience in the industry, Erin has worked her way up from a customer success manager to overseeing the agency's customer-facing teams.

With a knack for connecting the dots and driving results, Erin joins us today to share the keys to unlocking efficiency in your dealership's marketing strategy.

What We Discuss In This Episode:

Decoding the Marketing Mix

In this episode, we uncover the crucial aspects of the marketing mix that often go unnoticed. Erin emphasizes the importance of aligning digital and in-store experiences, ensuring consistent language that resonates with customers from the first click to sealing the deal. Learn why this synchronization is the game-changer your dealership needs.

Breaking Down Silos - The Marriage of Sales and Marketing

In a world where sales and marketing often seem like distant relatives, Erin provides actionable insights on breaking down silos. Discover how integrating these teams can lead to a harmonious customer journey, ultimately boosting your dealership's success.

Embracing Change for Continuous Improvement

As the automotive industry experiences rapid technological advancements and shifting customer expectations, Erin discusses the importance of embracing change. Hear her perspective on adapting faster, understanding customer needs, and staying ahead in an ever-evolving landscape.

Tech in Marketing - Myth vs Reality

Erin shares her thoughts on the role of technology in dealership marketing. Is tech the magic wand, or does it still require the human touch? Join us as we explore the myths and realities of leveraging technology in automotive marketing.

Listen to the full episode for insights and context from Erin Richmond!

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Thanks, Erin Richmond!

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