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Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

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Manage episode 342654566 series 2286581
Content provided by Steven Bartlett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Bartlett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t. Listen to the full episode here - https://g2ul0.app.link/sxP6K2iUJtb Greg: hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos

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508 episodes

Artwork
iconShare
 
Manage episode 342654566 series 2286581
Content provided by Steven Bartlett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Bartlett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t. Listen to the full episode here - https://g2ul0.app.link/sxP6K2iUJtb Greg: hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

508 episodes

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