Be Found: Behind the Success of Home State on DoorDash

The Digital Restaurant

Ready to uncover the secret sauce that propelled a local Los Angeles restaurant chain to the front page of DoorDash? Our conversation with Landon Kelley, from HomeState, reveals the strategic decisions and operational excellence that catapulted this thriving establishment to new heights on the popular delivery platform. Landon enlightens us on how they leveraged user feedback, nurtured relationships with DoorDash drivers, and managed the unique challenges of an exclusive partnership with a third-party platform.
Buckle up as we delve deeper into the nitty-gritty of Home State's success. We learn about their innovative approach of using their restaurant locations as fulfillment networks for DoorDash orders. Landon also shares valuable insights about managing chargeback situations and the potential role of AI in mitigating such instances. Plus, he opens up about their experiences with DashPass subscribers and how the program has influenced their business. We promise that this is not just another restaurant success story; it's a lesson in strategic partnerships and operational savvy!

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Chapters

1. Exclusivity's Impact on Restaurant Performance (00:00:00)

2. Driver Engagement matters (00:02:51)

3. Partnership is important (00:05:49)

4. The dashpass effect (00:08:28)

5. Deciding who to go exclusive with (00:10:00)

6. The importance of photography (00:11:14)

7. Marketing on Doordash (00:13:17)

8. Fulfilment polygons (00:15:21)

9. Dreaded Chargebacks & AI (00:17:44)