Unpacking DoorDash's Tipping Policy & Exploring Tech Advances in Wingstop and Starbucks

The Digital Restaurant

In this week's episode of The Digital Restaurant podcast, Carl and Meredith cover three main topics. First, DoorDash is testing a feature that reminds users to tip their drivers, addressing the challenge of high delivery costs. Wingstop is making a big investment in technology, creating a platform called "My Wingstop" to personalize customer experiences in-store and online, aiming to boost digital sales. Starbucks plans to add 20,000 locations and implement a $3 billion cost-cutting strategy using tech efficiencies, emphasizing an omni-channel approach.

John Legend has entered the restaurant tech world with a platform focused on positive recommendations and influencer-driven suggestions. This unique approach to reviews and recommendations could prove successful. Additionally, Toast conducted a survey of restaurant operators, revealing trends and challenges in the industry. They've also introduced a new app, ToastNow, allowing owners to access real-time data and communicate with on-site staff.

Overall, this episode provides insights into the latest trends in the digital restaurant industry, offering thoughtful analysis and predictions for the future.

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Chapters

1. Restaurant Tech and Hyper Personalisation (00:00:00)

2. Doordash tipping trial (00:01:32)

3. Third Party Price Premiums (00:02:51)

4. Doordash earnings (00:03:36)

5. My Wingstop and Hyper Personalization (00:06:21)

6. Starbucks leaning into tech personalization (00:08:29)

7. Tech Investment = Never-Ending Innovation (00:11:25)

8. John Legend joins the restaurant tech customer engagement industry (00:12:53)

9. Toast Restaurants Survey (00:14:17)

10. Toast's new operator app revealed (00:16:35)

11. Shake Shack changing their labor model because of kiosks (00:18:31)

12. Outro (00:20:56)