Email & SMS Marketing for eCommerce Brands

The eComm Growth Show

Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

4y ago 29:47

MP3•Episode home

Ready to Maximize Your Customer Acquisition?

Hire Us! 👉 https://shopanova-and-me.com/scale-now

As an eCommerce business owner, you regularly invest money to drive potential customers to your store through a paid ads system, influencer network, or some other customer acquisition system. In order to maximize this investment, you have to create a personal touch strategy for your shoppers and paying customers.

This week we have Blake Puryear, a senior product manager from Drip (👉https://www.drip.com) to discuss how eComm brands can maximize their customer acquisition with Email and SMS, otherwise known as Direct Response Marketing.

On this episode of The eComm Growth Show we discuss:

🤔 What is direct response marketing (DRM)?

🤔 Why do I need DRM if I pay for retargeting?

🤔 What’s the influence of DRM on customers?

🤔 How should DRM fit with other strategies?

🤔 How can DRM work for me in Q1 & Q4?

🤔 What’s the difference between SMS and email automation?

🤔 How does SMS in direct response marketing work?

Ready to scale your customer acquisition system?

Apply for a Strategy Session! 👉 https://shopanova-and-me.com/scale-now

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

61 episodes