The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Growing An eComm Brand | What Converts & Common Mistakes
Manage episode 288036710 series 2816771
Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Partner with us and scale your business
👉 https://shopanova-and-me.com/scale-now
Are you having a hard time converting your ad spend into additional revenue? Maybe you feel like your marketing strategy isn’t working, and you can’t seem to figure out why your online business isn’t hitting the sales numbers you were hoping to reach. Our resident marketing expert Nathan Otwell joined Daniel and Robby this week to provide you with what you need to finally achieve the online sales numbers you’ve always dreamed of.
“If you’ve got money to put behind advertising, I can make something happen. I mean, that’s just, that’s the way my mind works when it comes to your brand.” (19:21)
Nathan is the CMO at Shopanova, and he audits our potential clients’ accounts to see how we can best maximize their return on ad spend. Today, he shared three of the most common mistakes he finds in prospective accounts.
1. Valuing Clicks Over Shoppers
2. No Strategy for Retargeting
3. Failure to Optimize Successful Testing
🤦♂️ (2:24) Advertise for shoppers, not clicks!
🧠 (6:49) Understanding what what the consumer is looking for
🦾 (11:12) Hyper testing ads
📈 (15:50) Utilizing data to maximize return
Want Nathan to maximize your strategy?
👉 CLICK HERE TO APPLY FOR AN AUDIT!
⭐ Follow Us For More! ⭐
IG: https://www.instagram.com/_shopanova_/
FB: https://www.facebook.com/shopanovasocial
📺 The eComm Growth Show
61 episodes
Share
Manage episode 288036710 series 2816771
Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Partner with us and scale your business
👉 https://shopanova-and-me.com/scale-now
Are you having a hard time converting your ad spend into additional revenue? Maybe you feel like your marketing strategy isn’t working, and you can’t seem to figure out why your online business isn’t hitting the sales numbers you were hoping to reach. Our resident marketing expert Nathan Otwell joined Daniel and Robby this week to provide you with what you need to finally achieve the online sales numbers you’ve always dreamed of.
“If you’ve got money to put behind advertising, I can make something happen. I mean, that’s just, that’s the way my mind works when it comes to your brand.” (19:21)
Nathan is the CMO at Shopanova, and he audits our potential clients’ accounts to see how we can best maximize their return on ad spend. Today, he shared three of the most common mistakes he finds in prospective accounts.
1. Valuing Clicks Over Shoppers
2. No Strategy for Retargeting
3. Failure to Optimize Successful Testing
🤦♂️ (2:24) Advertise for shoppers, not clicks!
🧠 (6:49) Understanding what what the consumer is looking for
🦾 (11:12) Hyper testing ads
📈 (15:50) Utilizing data to maximize return
Want Nathan to maximize your strategy?
👉 CLICK HERE TO APPLY FOR AN AUDIT!
⭐ Follow Us For More! ⭐
IG: https://www.instagram.com/_shopanova_/
FB: https://www.facebook.com/shopanovasocial
📺 The eComm Growth Show
61 episodes
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Similar to The eComm Growth Show
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
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