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How Customer Voices Impact the Path to Brand Success| Leila Kairns & Yaron Been

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Manage episode 396910195 series 3258221
Content provided by Yaron Been. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaron Been or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.

Episode Highlights

1. Customer Interviews & Usability Testing.

2. Sustainability for Brand and Consumer Values.

3. Navigating tht B2B and B2C Landscape.

4. Balancing Direct Response and Brand Awareness Marketing.

5. The Future of Ecommerce.

Links and Resources

  1. Connect with Leila Kairns
  2. The Healtea Website
  3. The EcomXFactor Facebook Community
  4. The EcomXFactor YouTube Channel.
  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 396910195 series 3258221
Content provided by Yaron Been. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaron Been or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.

Episode Highlights

1. Customer Interviews & Usability Testing.

2. Sustainability for Brand and Consumer Values.

3. Navigating tht B2B and B2C Landscape.

4. Balancing Direct Response and Brand Awareness Marketing.

5. The Future of Ecommerce.

Links and Resources

  1. Connect with Leila Kairns
  2. The Healtea Website
  3. The EcomXFactor Facebook Community
  4. The EcomXFactor YouTube Channel.
  continue reading

100 episodes

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