From Consumption to Action: How to Build a Brand on Instagram w/ Kandace Hudspeth

The Essential Strength Podcast

Our Guest this week is Kandace Hudspeth.
On today’s episode, Kandace and I talk about all the things you need to know to leverage Instagram to support your personal brand and business. From how lay out your page, build trust, increase interaction and help people transition from consuming your content to taking action on it.
Kandace is a career brand strategist and lifelong fitness enthusiast who pivoted her career, from big agency leadership to fitness business and brand innovation. With 20 years building brands and crafting digital marketing strategies, Kandace brings proven growth and an elevated touch to every brand and team she works with.
Connect with Kandace - @kandacehudspeth on Instagram // Kandace Hudspeth on LinkedIn
Connect with David - @dr.davidskolnik.dpt
Connect with the Show - @essential.strength.podcast
Books & Products we Talked About
1. Pain Free Performance - use the code "essential" at checkout for 15% off
2. The Greatest Salesman in the World by Og Mandino
3. Building a Story Brand by Donald Miller
4. Start With Why by Simon Sinek
Action Plan
This week’s action plan is going to sound easy - but it is going to be VERY HARD for anyone who uses Instagram to support their personal brand or business. For the next week, I want you to take Kandace’s advice and truly treat it like it’s a part of your business - make a strategy, block your time, cut out the consumption and focus on action. Set specific time aside to connect with like-minded individual, audit pages that are achieving what you hope to achieve with your page, and make some Gary V style “deposits”. Seriously, I’ve been trying to do this since we recording the conversation 10 days ago and it is freaking TOUGH. But it feels good to be taking purposeful steps towards maximizing the power of this social media platform.

That’s it for this week. Until next time, we wish you STRENGTH and GOOD HEALTH.