Affordable Brand Awareness with Aditya Varanasi pt. 2

The Friday Habit

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1y ago 16:38

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Entrepreneur and marketing expert Aditya Varanasi continues the conversation about advertising strategies for extending a company’s reach. Successful businesses are constantly looking for new ways to improve and grow. Powerful marketing is one tool for evaluating data and using creative problem solving skills to expand the business. What makes Aditya’s services so unique is that he uses his experience from working with a large, global corporation and converts it into strategic guidance for small businesses. Part of his mission is to provide up and coming organizations with visibility at a cost they can afford. By utilizing his micro campaign approach, he is able to individualize a business’s marketing needs in ways larger agencies cannot. Aditya’s biggest tip for current marketing trends is to look at the big picture in terms of awareness and reach. Cost per conversion is a helpful data point, but it is not the only type of marketing worth the investment.

Main Topics

Addressing the financial risks of starting a business (02:15)
How Awarity uses banner ads (05:30)
Marketing through streaming services (07:16)
Attracting large businesses to Awarity (08:43)
Common mistakes in marketing (09:53)

Episode Links

https://www.awarity.com

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