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OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data

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Manage episode 353242561 series 2534786
Content provided by david@georgian.io (Georgian). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by david@georgian.io (Georgian) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer.

With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Through connecting with audiences, publishers can garner first-party data for ad targeting — a valuable tool as publishers prepare for the disappearance of third-party cookies.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 353242561 series 2534786
Content provided by david@georgian.io (Georgian). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by david@georgian.io (Georgian) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer.

With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Through connecting with audiences, publishers can garner first-party data for ad targeting — a valuable tool as publishers prepare for the disappearance of third-party cookies.

  continue reading

101 episodes

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