Ep#429 Cody Schneider: Cracking the Code: Unveiling Content Marketing Strategies with Cody Schneider | Insights from Swell AI Co-founder

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/429

Ready to crack the code of content marketing with Cody Schneider, the genius behind Swell AI? In this mind-blowing interview, Cody spills the beans on how they're using AI to rock the content creation and marketing game.

Join Cody on an epic journey as they unveil the challenges faced and game-changing decisions made while scaling this startup sensation. Discover how Swell AI caters to everyone from podcasting pioneers to big-shot marketing teams, adapting their approach to meet each unique need.

Whether you're a seasoned entrepreneur or just a marketing nerd, this interview is your golden ticket. It's time to level up!

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Ways to connect with Cody Schneider :

🔗 Website: https://swellai.com/

🔗 Company Twitter: https://twitter.com/swellai

🔗 YouTube: https://www.youtube.com/@Swellai

🔗 Company Instagram: https://www.instagram.com/swellai_/

🔗 Personal LinkedIn: https://www.linkedin.com/in/codyxschneider/

🔗 Company LinkedIn: https://www.linkedin.com/company/swell-ai/

What’s in this podcast episode?

00:10: Who is Cody Schneider and what does he do

00:20: What is Swell AI and how does it use AI for content marketing

00:38: Who is Swell AI's target audience and how has it evolved

00:54: Who are some of Swell AI's clients and what kind of content do they create

01:22: Who are the main targets of Swell AI's services

02:19: What challenges does Swell AI face in serving different segments of its market

02:29: What's Cody Schneider's favorite type of client, and why

02:56: How does Swell AI balance serving both smaller businesses and larger enterprises

04:07: What advice does Cody have for early-stage companies in terms of client acquisition

04:39: How does focusing on grassroots efforts help companies in the long run

06:40: How does Swell AI measure its progress in product development and growth

08:44: How does Swell AI gather feedback from customers to inform its product development

09:32: How does Swell AI plan to navigate the competitive landscape of AI-powered content marketing

09:50: How does Swell AI position itself within the broader context of AI startups

11:25: What strategies does Swell AI employ to create a sustainable competitive advantage

13:24: What were some key decisions that contributed to Swell AI's growth in the past year and a half

14:55: How did Swell AI capitalize on marketing arbitrage to fuel its growth

15:44: What advice does Cody offer to founders regarding marketing strategy

16:17: Why is it important for startups to focus on mastering one or two marketing channels

17:31: What unexpected challenges did Swell AI encounter in its growth journey

19:38: How does Cody stay focused and avoid distractions in his role as a founder

21:57: How does Swell AI leverage its own product to attract and retain agency clients

22:00: How does Cody harness peer groups for mutual growth and support as a founder

25:07: Who has been instrumental in Cody's entrepreneurial journey, and how

28:03: Where can people connect with Cody Schneider or learn more about Swell AI

I highly suggest you watch this entire exchange between Cody Schneider and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠

2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 https://content.toddwestra.com/

3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠

4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉 ⁠https://www.linqed.ai/⁠