S13E34: How to use 'story doing' to create systemic change, with Marci Zaroff (CEO, ECOfashion Corp)

The Impact Multiplier CEO

We're continuing our season on "business as a force for good". Richard Medcalf speaks with Marci Zaroff, Founder/CEO of ECOfashion Corp.
Marci coined the term “ECOfashion” in 1995 and is a serial entrepreneur as well as the author of “ECOrenaissance: Co-Creating A Stylish, Sexy and Sustainable World.” She is the winner of awards including “WWD ESG Leadership Award,” “New York Moves Power Women Award” and “Real Leaders Impact Award”.
In this conversation, you’ll learn:

What it means to be on the cutting edge, ahead of your time in promoting industry change
How Marci innovated to create business ideas that the rest of the industry didn't see as possible
Why you can raise standards AND keep products price-competitive (and how to do that)
The "story-doing" approach to winning over your ecosystem and creating systemic change
Resources/sources mentioned:

Visit ECOfashion Corp (https://www.ecofashioncorp.com/)
The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
For full show notes, head to https://xquadrant.com/marci-zaroff
Timestamps:

0:00 Intro
03:15 Advocating for holistic health & eco-friendly fashion
08:53 Eco fashion brand integrates Eastern and Western philosophy
16:28 Organic industry growth, challenges, and future strategies
22:50 Outdated pricing models, vertical integration, and collaboration.