1037. The Big Three: Protecting People, Marketing, and Mentorship During Downturns

The Kelly Roach Show

In this episode of The Kelly Roach Show, Kelly tackles the pressing subject of effective and constructive cost reduction in business, emphasizing the crucial role of mentorship during downturns. As the business climate becomes increasingly challenging, leaders must learn how to handle cost reductions without crippling their growth potential. Kelly emphasizes the importance of strategic cost reduction, cautioning against hastily slashing budgets, especially in key areas like personnel, marketing, and mentorship. She shares her approach to identifying redundancies, prioritizing essential investments, and renegotiating with vendors to protect the long-term growth prospects of a business.

Also in this episode:

• Slashing budgets in critical areas such as staff, marketing, and mentorship stifles future growth.

• Focus on eliminating unnecessary costs, especially in technology and subscriptions.

• Regularly review and negotiate vendor contracts to ensure cost-efficient services.

• Fully utilize existing tools and coaching programs to turn expenses into investments.

• Ensure all staff roles are aligned with profit-generating tasks and maintain flexibility to navigate market challenges.

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