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Before, During, After: Making the Most Out of Every Conference w/ Hannah Lifson
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In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA.
You'll get tremendous insights for all three stages of the conference process, which Hannah lays out for both vendors and dealers: (1) there's the planning stage that requires a number of steps for alignments, goals, and more; (2) you then need to have a plan of action for getting as much as you can for relationship building and checking on progress; (3) finally, you have some follow-up, both vendors and dealers, to ensure you get the best return on investment.
Here's what you can expect:
What's Going on in Auto: Digital Marketing Edition w/ Dane Saville
Hannah's Origin Story
Setting the Context of the Episode: Conferences
Getting the Most Out of Conference Planning
- Scale of Event?
- Timeline of Engaging Team
- Pre-Scheduled Meetings
- Event Workshops
- Jarrod Kilway Example
- Tips Specific for Dealers
Making the Most of Being at the Conference
- Location?
- Breakfast, Lunch, Dinner, Happy Hour
- Relationships, Relationships, Relationships
- Tips Specific for Dealers
Maximizing the Post-Show
- Starts with Pre-Show Efforts
- Review of Touch Points and Direct Revenue
- 30, 60, 90, 180
- Retention
- Tips Specifics for Dealers
Closing Remarks
Chapters
1. What's Going on in Auto: Digital Marketing Edition w/ Dane Saville (00:03:42)
2. Hannah's Origin Story (00:08:40)
3. Setting the Context of the Episode: Conferences (00:12:14)
4. Getting the Most Out of Conference Planning (00:12:51)
5. Making the Most of Being at the Conference (00:19:38)
6. Maximizing the Post-Show (00:24:47)
7. Closing Remarks (00:29:29)
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