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Rapid-Fire: Google Marketing Live Discussion Part 2 w/ Colin Carrasquillo
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In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts.
Here's what you can expect:
Conversation and Context
Deprecation of the Cookie
- First-Party Data
- Insights
- Audience Segments
Performance Max Campaigns
- Ease of use
- Automation w/ Human Oversight
- Data to Mine
- Info. from Website
- Relevance
Dealership Digital Side Door
Google EAT Thought
Automation
Closing Thoughts
If you like what you hear, be sure to subscribe to the KPI Cafe on your favorite podcast platform.
Chapters
1. Conversation and Context for Today's Episode (00:00:53)
2. Deprecation of the Cookie (00:04:20)
3. Performance Max Campaigns (00:11:18)
4. Dealership Digital Side Door (00:16:39)
5. Google EAT Thought (00:19:44)
6. Automation (00:21:28)
7. Closing Thoughts and Preview of Next Week (00:23:45)
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