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Rapid-Fire Google Marketing Live Discussion Part I w/ Colin Carrasquillo
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In this KPI Cafe, Colin Carrasquillo, Digital Marketing Manger for Nielsen Auto Group, dives into some of the latest Google innovations with host Dane Saville. This discussion come on the heels of the 2022 Google Marketing Live event from Tuesday, May 25th. While the GML event helps guide the conversation, Dane and Colin discuss current usage of tools and products referred to during the event, as well as hits on a few more general topics based on what was presented.
You'll hear perspectives and alignment on topics that are — and will be — impacting your dealership's digital marketing from both a dealer and a vendor in automotive retail across a variety of hot topics in a speed-round discussion that is now divided into two parts.
Add your voice to the discussion by reaching out to host Dane Saville at dane@reunionmarketing.com to have him share your feedback on the next KPI Cafe, which will feature Part II of the interview with Colin.
Here's what you can expect:
Conversation and Context for Today's Episode
What's Going on in Auto? w/ Wendy Reeves
Catching Up with Colin Carrasquillo
Context on the Nielsen Automotive Group
Format of Today's Show
Google Vehicle Listing Ads
- Love-Hate
- Pre-Owned
- 100% Coverage
- Exposure
- Variance on Metrics
GA4
- Events/Actions for Ads
- Different Paths to Purchase
- Using Data
- Analyses
Video
- Tying to Visual Mode at Google
- Tangible Need
- Google Asset Library
- Quality?
- Facebook Brand Awareness
Closing Thoughts and Preview of Next Week
Chapters
1. Conversation and Context for Today's Episode (00:00:52)
2. What's Going on in Auto? w/ Wendy Reeves (00:03:57)
3. Catching Up with Colin Carrasquillo (00:07:57)
4. Context on the Nielsen Automotive Group (00:10:15)
5. Format of Today's Show (00:11:05)
6. Google Vehicle Listing Ads (00:12:10)
7. GA4 (00:15:07)
8. Video (00:22:57)
9. Closing Thoughts and Preview of Next Week (00:28:51)
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