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Advertising that sticks and generates ROI: Dean Oelschig
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Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth. Founder and MD of Halo, Dean Oelschig tells us how they managed to help grow some of their clients through their advertising and creative work.
One of their clients, Pineapple Insurance, first caught our attention on social media where it was trending for its humorous and real take on insurance. Their billboards were shared widely across social networks, so we asked him what the secret was.
Dean attributes this, and other successes, to clients who are willing to question the status quo and find their tribe in the sea of sameness.
“You can do something memorable that people remember and create an emotional connection, or you could advertise to them all the time.” – Dean Oelschig, Founder, and MD at Halo
Why does some advertising stick and get love while everything else feels more like a distraction? We explore this and other questions with Dean Oelschig.
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Audio editing and production by: Maishe Rakgoale
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