Best Mongezi Mtati Podcasts (2024)

1
Building Resilient Brands with Generational Relevance: Abey Mokgwatsane 37:25

7h ago37:25

37:25

In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. Drawing from his experiences in shaping brand strategies at Vodacom and Ogilvy, Abey stresses the importance of a clear vision in partnership with creative agencies. "The best thing that marketers and business leaders…

1
Unleashing Brand Potential Through Marketing Innovation: Khensani Nobanda 55:09

17d ago55:09

55:09

In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group…

1
The Impact of Diversity on Marketing and Business Growth: Veli Ngubane 47:07

1M ago47:07

47:07

In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn't just a buzzword in marketing and business—it's the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar's journey is a testament to the transformati…

1
Crafting Connections and Shaping Perceptions Through Brand Storytelling: Lebo Madiba 47:53

2M ago47:53

47:53

In this thought-provoking episode of the Lead Creative Podcast, host Mongezi Mtati engages with Lebo Madiba, founder and managing director of PR Powerhouse, to delve deep into the art of brand storytelling. Madiba illustrates this with compelling examples, including the remarkable journey of Checkers Sixty60 and SweepSouth, showcasing how these bra…

1
Bridging Global Vision and African Creativity - The H&M South Africa Story: Caroline Nelson 43:37

2M ago43:37

43:37

Explore the fusion of global innovation and African creativity with H&M South Africa in this insightful episode. Host Mongezi Mtati talks with Caroline Nelson, CEO, about H&M's transformative retail journey since 2015, highlighting key collaborations with local designers like Palesa Mokubung, Rich Mnisi, and Neimil. Discover the behind-the-scenes o…

1
Fusing Marketing, Tech, and Creativity for Better Customer Engagement: Musa Kalenga 45:08

2M ago45:08

45:08

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it's essential. Brands and spaces that interface with consumers are undergoing profound transformation through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the G…

1
AI in Digital Strategy and the Creative Process: Bra Willy Seyama 52:56

3M ago52:56

52:56

The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media pl…

1
The Role of Brand Equity in Weathering Economic Storms: Ivan Moroke 51:51

3M ago51:51

51:51

Brands wrestle with the idea of increasing sales and building brand equity, which is often exacerbated by a tough economy. In this episode, a seasoned Marketing Strategist and the CEO of Kantar, South Africa, Ivan Moroke delves into the latest findings to share why brand equity allows brands to withstand economic downturns. Sharing findings from th…

1
Cultivating Communities, Collaborating with Brands: Brent Lindeque 37:09

4M ago37:09

37:09

In this episode, Brent Lindeque, the founder of Good Things Guy, shares insights on building a platform that connects communities and remaining relevant in the ever-changing digital landscape. He emphasises the importance of authenticity and values in brand partnerships and highlights the power of partnerships and giving back. Brent also discusses …

1
Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa: Charles Stuart 47:34

5M ago47:34

47:34

The ever-evolving media consumption landscape affects advertising spend, changes consumer behaviour and impacts brand engagement. PwC's Entertainment and Media Outlook Report has been tracking media consumption trends since 2010, providing insights for brands to make informed advertising and marketing decisions. In this episode, Charles Stuart, PwC…

1
AI, Customer-Centricity, and the Evolution of Client-Agency Relationships: Sechaba Motsieloa 37:59

5M ago37:59

37:59

In the ever-evolving customer landscape, brands and agencies face the constant challenge of staying ahead of the curve. This episode features insights from Sechaba Motsieloa, a distinguished Marketing Director and Chartered Marketer, who brings a wealth of experience from working with global brands. With a remarkable career that includes roles at S…

1
Signal Over Noise: Chris Do on How to Stand Out on Social Media as a Creative 1:01:14

6M ago1:01:14

1:01:14

Signal Over Noise: How to Stand Out on Social Media as a Creative In today's noisy world, it can be difficult to stand out as a creative person. But Emmy award-winning founder and CEO of The Futur, Chris Do, has mastered the art of creating content that cuts through the clutter and builds an engaged community. In this episode, Chris shares his insi…

1
A Creative's Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth: Bonolo Chepape 1:03:56

6M ago1:03:56

1:03:56

Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Pr…

1
Build Community Engagement and Partner with Sponsors: Fred Roed 48:20

7M ago48:20

48:20

Building an engaged community is essential for creators to spread their message and contribute to their chosen cause. But what does it take to build a great community? In this episode, we chat with Fred Roed, founder and CEO of Heavy Chef, a learning platform for entrepreneurs. Fred shares his insights on how to build a community of 50,000+ engaged…

1
Creative Collaboration at Scale to Help Change Society: Lesley Williams 52:31

7M ago52:31

52:31

Solving complex societal challenges requires collaboration and diversity of thought. Lesley Williams, CEO of Tshimologong Precinct, has been connecting creative, business, and other minds for over two decades to build solutions to these challenges. In this episode, Lesley Williams shares insights and practical advice on how to: Bring people togethe…

1
Monetizing Content Creation and Collaborating with Brands: Alphi Mkhwanazi 1:11:18

7M ago1:11:18

1:11:18

Monetizing content creation is an art, and like all art, its brilliance lies in authenticity. Alphi Mkhwanazi, a maestro admired on TikTok, Instagram, and beyond, is a testament to this. His work has led to collaborations with many top brands, including MultiChoice, Mercedes-Benz, African Bank, and DSTV. Alphi doesn't just create; he crafts narrati…

1
The Personal Brand Playbook for Creatives: Mpho Monareng 1:01:29

7M ago1:01:29

1:01:29

Establishing a trusted personal brand while growing a creative agency is no simple task. In this episode, we explore the journey of WOW Media founder, Mpho Monareng, and discover how he's successfully navigated these waters. From Creative to TV Star Mpho's career has seen him build Toast Media, a noteworthy independent creative agency, and later, W…

1
Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers: Lebo Lion 1:02:13

7M ago1:02:13

1:02:13

In a noisy marketplace, brands need innovative ways to reach their audiences. Enter the creator economy, a growing ecosystem valued at $104 billion in 2021 and projected to surpass $227 billion by 2025. These creators are both influential and trusted by their communities. This offers brands an opportunity to resonate with consumers. Join us in the …

1
Why Brands Should Create Brave and Provocative Advertising: Ahmed Tilly 57:37

8M ago57:37

57:37

In this episode, creative activist and founder of Number 10 – A Creative Consultancy, Ahmed Tilly, shares why brave and provocative advertising is so important for brands. He argues that marketers who do work that doesn't stand out should be fired. From turning 1st For Women into a household name to globalizing Nando's spicy voice, Tilly knows how …

1
Being Relevant and Authentic For Generations As A Creative: Sello Maake kaNcube 49:27

8M ago49:27

49:27

Actor, playwright, and director Sello Maake kaNcube shares his secrets to longevity in the creative industries, including his work on the soapie Generations as Archie Moroka. He talks about the importance of constant self-assessment, staying true to yourself, and using social media to reach a wider audience. Sello Maake kaNcube also stresses the im…

1
The Importance of Brand Presence in Economic Downturns: Refilwe Maluleke 43:57

10M ago43:57

43:57

In today's tough economy, brands and consumers are facing unprecedented challenges. Unemployment is high, inflation is soaring, and people are feeling the pinch. As a result, some brands may be tempted to scale back their advertising, marketing, and corporate social responsibility (CSR) and corporate social investment (CSI) efforts. However, this a…

1
Building Your Community and Personal Brand: Sol Phenduka 46:52

10M ago46:52

46:52

A strong personal brand in the creative, media and other industries helps to position you and enables your work to reach a wider audience. Podcaster, broadcaster, media personality and producer, Sol Phenduka built his brand over time and continues to make waves in various spaces. “Focus on your strengths, pursue your passions and engage in activiti…

1
Navigating the Brand, Podcaster and Content Creator Partnership Landscape: Mashudu Modau 1:06:39

10M ago1:06:39

1:06:39

Podcasters, content creators, and brands see great benefits from collaborating with each other. For creators, it can be a way to reach a wider audience and generate revenue. For brands, it can be a way to connect with a highly engaged audience and build brand awareness. But crafting these partnerships can be complex. There are several factors to co…

1
TikTok Insights for Brands, Content Creators and Agencies: Greg Bailie 37:43

11M ago37:43

37:43

TikTok is the fastest-growing social network with over 1 billion active users. Its short-form, user-generated content drives trends and sub-cultures across the social web. This makes it a powerful platform for brands, content creators, and agencies. In this episode, TikTok’s Agency Partner for Sub-Saharan Africa, Greg Bailie shares how you can use …

1
Stay Ahead of Trends and Create the Future: Jarred Cinman 44:07

11M ago44:07

44:07

In today's rapidly changing world, it is more important than ever for brands and agencies to be able to create the future. This means being able to distil intelligence from all the data and trends available, and then using that intelligence to create innovative solutions that meet the needs of customers. Jarred Cinman, CEO of VMLY&R South Africa, i…

1
Nurturing Successful Agency-Client Relationships: Khaya Dlanga 1:21:59

12M ago1:21:59

1:21:59

Successful client-agency relationships take great effort and lead to even greater returns, which in turn ensure ROI. Marketing Executive, bestselling author and content creator, Khaya Dlanga shared some of his creative strategies and insights on partnerships between brands and agencies. Having held key leadership positions at top agencies and with …

1
Harness the Power of Storytelling to Rise Above the Noise: Jana Marx 38:38

12M ago38:38

38:38

In today's crowded digital landscape – it can be challenging for your message to rise above the noise. Whether you're a marketer, a content creator, or an author, telling a compelling story is essential to capturing your audience's attention and engaging them on a deeper level. Jana Marx, a seasoned journalist, bestselling author, and TV producer, …

1
The Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa 40:26

1y ago40:26

40:26

One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times of crisis. The Westgate tragedy in 2013 is just one example of this, where Kenyans turned to Twitter to share news updates, and offer support. Kenyan citizens also went to Twitter to help rai…

1
How Brands and Agencies can Collaborate to Produce Impactful Creative Work: Craig Rodney 54:19

1y ago54:19

54:19

In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig Rodney shares some of his knowledge from working with agencies and building one that was acquired by WPP. Over the space of 15 years, Craig Rodney and …

1
The Power of Behavioural Science in Marketing and Advertising 1:10:24

1y ago1:10:24

1:10:24

In this episode, the Vice Chairman of Ogilvy UK, Rory Sutherland, unpacks why consumer behaviour is driven by seemingly irrational thinking that makes sense in hindsight. We also discuss why some brands and products change our lives once experienced, but make no sense before engagement. He cites Dyson, Nespresso and mobile phone technology as key e…

1
African brands changing the continent’s narrative on the global stage: Thebe Ikalafeng 40:36

1y ago40:36

40:36

African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this episode, we find out how some of the successful ones are doing in Africa and the world, as well as what we can learn to replicate and keep making improvements. The Founder and Chairman of Brand Afri…

1
Compelling presentations that inspire action 47:25

1y ago47:25

47:25

Bringing your creative ideas to life is an impressive feat, but presenting them in a way that inspires action is what truly counts. This is where Rich Mulholland, the internationally sought-after speaker, entrepreneur, and founder of Missing Link, comes in. Rich has captivated audiences in over 40 countries on six continents and continues to do so …

1
Authentic brand and influencer storytelling 40:44

1y ago40:44

40:44

A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty. Tshego Kekana, the Founder and MD of Alfa Destiny Com…

1
Become a content creator and partner with brands 1:00:15

1+ y ago1:00:15

1:00:15

Building credibility to become a sought-after content creator and brand influencer takes time and effort. Co-founder of MomSays and content creator, Vije Vijendranath, who is known as VijeV, shares how his content creation journey evolved from a side hustle to a sustainable business. We discuss what aspiring content creators and influencers should …

1
Creating Memorable Experiences: Dean Carlson 1:10:31

1+ y ago1:10:31

1:10:31

Whether you are creating ads, campaigns that transform our culture or events, understanding the art of creating memorable experiences sets you apart. The Founder and CEO of BrainFarm, Dean Carlson, conceptualised and created experiences that saw Sir Richard Branson, Malcolm Gladwell, and others become speakers at the summits he organised. He talks …

1
The role of purpose in growing brands, agencies and people: Pepe Marais 55:00

1+ y ago55:00

55:00

The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group Chief Creative Officer of Joe Public, Pepe Marais, tells us how purpose led to the growth of their business and his personal growth. We talk about how focusing on purpose contributed to the growt…

1
Advertising that sticks and generates ROI: Dean Oelschig 49:58

1+ y ago49:58

49:58

Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth. Founder and MD of Halo, Dean Oelschig tells us how they managed to help grow some of their clients through their advertising and creative work. One of their clients, Pineapple Insurance, first caught our attention on social media where it was t…

1
Re-imagine work and rethink creative collaboration: Palesa Sibeko 37:50

1+ y ago37:50

37:50

Teams that create the most compelling work and win customers tend to be part of businesses that constantly rethink their systems and engagement. Co-Founder and Director of BetterWork, Palesa Sibeko tells us how they help creative teams, businesses, and organisations to reimagine how they work. Palesa and the BetterWork team encourage organisations …

1
Design Thinking in Brand and Digital Strategy with Craig Hannabus 41:22

1+ y ago41:22

41:22

Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication. Strategy Director at Rogerwilco, Craig Hannabus, was one of the early adopters of design thinking and often uses the discipline to help brands rethink their strategy. We discuss the…

1
Seth Godin on The Practice and Finding Your Smallest Viable Audience 39:51

1+ y ago39:51

39:51

Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effecti…

1
Google and YouTube collaboration opportunities for brands and content creators: A conversation with Asha Patel 35:22

1+ y ago35:22

35:22

Content creators, brands and agencies are constantly looking for the most relevant information around collaborating with some of the world’s leading digital platforms. In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies. Google’s Head of B2B Marketing in Sub-Saharan Afr…

1
Nonhlanhla Dlamini on being relevant as a content creator 53:06

1+ y ago53:06

53:06

Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster. The Founder of Ndlovukazi Concepts, content creator, and seasoned producer, Nonhlanhla Dlamini shares how she remains relevant while creating and adapting TV content. She had pivotal director and producer roles in many popular South …

1
Brand crisis communications: Lorato Tshenkeng 46:40

1+ y ago46:40

46:40

Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis. They have worked with some leading brands including Nissan, …

1
Collaborating with Content Creators: Donovan Goliath 1:18:33

1+ y ago1:18:33

1:18:33

Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank and others trust Donovan Goliath with their branded content. He talks about how these c…

1
Seamless digital and offline customer experiences 39:55

1+ y ago39:55

39:55

Advertising and marketing often don’t match what customers experience when interacting with brand teams on the ground. In this episode, Head of Group Digital Communications at Sasol, MJ Khan talks about how they ensure a seamless customer experience across their audiences. As a seasoned industry thought leader, MJ Khan has experience in both brands…

1
Compelling marketing for diverse audiences: Tinyiko Mageza 50:22

1+ y ago50:22

50:22

Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive of the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. As a neighbourhood,…

1
Sechaba Khoaele on Creating Culturally Relevant Work 33:01

1+ y ago33:01

33:01

Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares some insights about why this is. They have worked many leading brands including the Independent Electoral Commission (IEC), Kaya FM, Philips, BP and m…

1
Influencer and brand collaborations - Lelo Boyana 39:03

2y ago39:03

39:03

Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work. As a podcaster, influencer and founder of Chica Travel…

1
Mike Sharman on creating viral brand content that increases ROI and wins customers 40:01

2y ago40:01

40:01

Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years. We talk about the thinking behind some of their late…

1
About The Lead Creative 0:40

2y ago0:40

0:40

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. Hosted and conceptualised by Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence. Audio editing and production by: Maishe Rakgoale Signup for our …

Podcasts Worth a Listen

Mongezi Mtati Podcasts

Podcasts Worth a Listen

Quick Reference Guide