AI In Digital Strategy And The Creative Process: Bra Willy Seyama The Lead Creative podcast

AI in Digital Strategy and the Creative Process: Bra Willy Seyama

5M ago 52:56

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The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms, with a special focus on X (previously Twitter).

Seyama's insights highlight the critical need for brands to meticulously manage their online presence to safeguard their reputation.
Key points to look out for:

Navigating Brand Safety in the Shifting Social Media Landscape: Essential for brand integrity in a dynamic digital world.
The Imperative of AI Literacy: A must for marketers to leverage technology for innovation and efficiency.
Harnessing AI for Enhanced Customer Experiences: AI's power to personalize interactions boosts engagement and loyalty.
The Importance of Meaningful Metrics: Selecting metrics that align with brand goals is key to measuring marketing success.
Adapting to the AI Revolution: Staying updated with AI advancements is crucial for creative innovation and strategic marketing advantage.

The Lead Creative Podcast is available on:

Audio editing and production by: Maishe Rakgoale
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Chapters

1. Overview of the Digital Landscape (00:00:00)

2. The Challenge of Measuring Impact (00:03:00)

3. Choosing the Right Metrics (00:06:15)

4. Digital Maturity Continuum (00:09:08)

5. The Obsession with Follower Numbers (00:11:33)

6. Using Metrics Effectively (00:14:19)

7. Quality of Followers (00:16:40)

8. Engagement and Brand Building (00:19:24)

9. The Value of Followers (00:21:46)

10. LinkedIn and B2B Marketing (00:23:13)

11. Opportunities for Organic Content on Social Media (00:28:54)

12. The Role of AI in Digital Strategy (00:36:31)

13. Using AI Effectively (00:41:18)

14. The Impact of AI on Jobs (00:48:29)

67 episodes

Seyama's insights highlight the critical need for brands to meticulously manage their online presence to safeguard their reputation.
Key points to look out for:

Navigating Brand Safety in the Shifting Social Media Landscape: Essential for brand integrity in a dynamic digital world.
The Imperative of AI Literacy: A must for marketers to leverage technology for innovation and efficiency.
Harnessing AI for Enhanced Customer Experiences: AI's power to personalize interactions boosts engagement and loyalty.
The Importance of Meaningful Metrics: Selecting metrics that align with brand goals is key to measuring marketing success.
Adapting to the AI Revolution: Staying updated with AI advancements is crucial for creative innovation and strategic marketing advantage.

The Lead Creative Podcast is available on:

Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.

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